DeepSearch brand guidelines
https://deepsearch.app/brand

SYMBOL
Three shapes meet at a shared center line: separate public sources coming together into one clearer picture.
Keep the symbol's proportions (119 x 110). Do not redraw, rotate, outline, stretch or add effects.

WORDMARK
Custom lowercase lettering. Use the supplied vector artwork to preserve its letter shapes and spacing.
In running text, write the product name as DeepSearch.

COLOR VERSIONS
Ink artwork on light backgrounds. White artwork on dark or DeepSearch blue backgrounds.

CORE PALETTE
Ink              HEX #171719  RGB 23, 23, 25  CMYK 8%, 8%, 0%, 90%  40%  The mark, lettering and most text.
Soft white       HEX #F9F9F9  RGB 249, 249, 249  CMYK 0%, 0%, 0%, 2%  25%  Open space around the information.
Night            HEX #111111  RGB 17, 17, 17  CMYK 0%, 0%, 0%, 93%  20%  The foundation of dark surfaces.
DeepSearch blue  HEX #2B2CF6  RGB 43, 44, 246  CMYK 83%, 82%, 0%, 4%  10%  The app icon and one point of focus.
White            HEX #FFFFFF  RGB 255, 255, 255  CMYK 0%, 0%, 0%, 0%  5%  Clarity on dark and blue surfaces.

READABLE COMBINATIONS (normal text, WCAG 2)
Ink on soft white: 17.0:1 (AAA)
Soft white on ink: 17.0:1 (AAA)
White on deepsearch blue: 7.5:1 (AAA)
DeepSearch blue on white: 7.5:1 (AAA)
White on night: 18.9:1 (AAA)
Ink on white: 17.9:1 (AAA)
DeepSearch blue on ink: 2.4:1 (Fail)
White on soft white: 1.1:1 (Fail)

CLEAR SPACE AND SIZE
Leave at least half the symbol's height clear on every side. Keep the wordmark at 16 px tall or larger on screen.

TYPOGRAPHY
Inter for headlines, explanations and controls. Medium weight, sentence case for headlines.

FILES
deepsearch-symbol-{ink,white}.svg/png        Symbol (PNG 1040 px wide)
deepsearch-lockup-{ink,white}.svg/png        Wordmark (PNG 2048 px wide)
deepsearch-avatar-{ink,white,blue}.svg/png   Profile pictures (1024 x 1024)
deepsearch-favicon.svg, deepsearch-icon-*.png App icons
deepsearch-social-cover.svg/png             Social cover (1584 x 396)
deepsearch-campaign.svg/png                  Social campaign (1200 x 1500)
deepsearch-report-cover.svg/png              Report cover (1200 x 1500)

Questions: use https://deepsearch.app/contact
