Data broker statistics

1. Precise geolocation115 19%115 of 603 registered data brokers (19%)
2. Gender identity or expression69 11%69 of 603 registered data brokers (11%)
3. Government ID numbers42 7%42 of 603 registered data brokers (7%)
4. Personal information of minors18 3%18 of 603 registered data brokers (3%)
5. Sexual orientation18 3%18 of 603 registered data brokers (3%)
6. Account logins or security codes13 2.2%13 of 603 registered data brokers (2.2%)
7. Citizenship or immigration status12 2%12 of 603 registered data brokers (2%)
8. Biometric data12 2%12 of 603 registered data brokers (2%)
9. Reproductive health care data8 1.3%8 of 603 registered data brokers (1.3%)
10. Union membership6 1%6 of 603 registered data brokers (1%)

1. The federal government55 9.1%55 of 603 registered data brokers (9.1%)
2. Other state governments54 9%54 of 603 registered data brokers (9%)
3. Generative AI developers32 5.3%32 of 603 registered data brokers (5.3%)
4. Law enforcement28 4.6%28 of 603 registered data brokers (4.6%)
5. Foreign actors26 4.3%26 of 603 registered data brokers (4.3%)

1. Cuebiq Group, LLC26.3M 45%26,285,436 of 57,891,383 deletion requests reported by all registered brokers (45%)
2. Azira, LLC5.04M 8.7%5,042,679 of 57,891,383 deletion requests reported by all registered brokers (8.7%)
3. Uplead LLC4.06M 7%4,063,777 of 57,891,383 deletion requests reported by all registered brokers (7%)
4. Peoplewhiz, Inc2.57M 4.4%2,569,965 of 57,891,383 deletion requests reported by all registered brokers (4.4%)
5. Fifty Technology Ltd1.15M 2%1,145,868 of 57,891,383 deletion requests reported by all registered brokers (2%)
6. Focus USA, Inc.966K 1.7%965,924 of 57,891,383 deletion requests reported by all registered brokers (1.7%)
7. Fourleaf LLC954K 1.6%953,753 of 57,891,383 deletion requests reported by all registered brokers (1.6%)
8. Cybba Inc.933K 1.6%933,375 of 57,891,383 deletion requests reported by all registered brokers (1.6%)
9. Semcasting, Inc.933K 1.6%932,924 of 57,891,383 deletion requests reported by all registered brokers (1.6%)
10. Share Local Media, Inc.892K 1.5%892,395 of 57,891,383 deletion requests reported by all registered brokers (1.5%)

1. 120: 12 of 439 brokers that received a deletion request (2.7%)12 of 439 brokers that received a deletion request (2.7%)
2. 1121: 112 of 439 brokers that received a deletion request (26%)112 of 439 brokers that received a deletion request (26%)
3. 1352 to 7: 135 of 439 brokers that received a deletion request (31%)135 of 439 brokers that received a deletion request (31%)
4. 858 to 15: 85 of 439 brokers that received a deletion request (19%)85 of 439 brokers that received a deletion request (19%)
5. 5916 to 30: 59 of 439 brokers that received a deletion request (13%)59 of 439 brokers that received a deletion request (13%)
6. 2831 to 45: 28 of 439 brokers that received a deletion request (6.4%)28 of 439 brokers that received a deletion request (6.4%)
7. 8Over 45: 8 of 439 brokers that received a deletion request (1.8%)8 of 439 brokers that received a deletion request (1.8%)

Median days to respond to a deletion request

• Complied in full56.8M 98%56,848,315 requests, 98% of the total
• Complied in part230K 0.4%230,388 requests, 0.4% of the total
• Denied875K 1.5%875,385 requests, 1.5% of the total

1. Opt out of sale or sharing91.2M91,151,077 requests
2. Delete personal data57.9M57,891,383 requests
3. Limit use of sensitive data30.3M30,294,938 requests
4. Know what is collected4.29M4,292,849 requests
5. Know what is sold or shared2.81M2,813,295 requests

1. 163None: 163 of 602 brokers that reported a figure (27%)163 of 602 brokers that reported a figure (27%)
2. 411 to 10: 41 of 602 brokers that reported a figure (6.8%)41 of 602 brokers that reported a figure (6.8%)
3. 9311 to 100: 93 of 602 brokers that reported a figure (15%)93 of 602 brokers that reported a figure (15%)
4. 117101 to 1K: 117 of 602 brokers that reported a figure (19%)117 of 602 brokers that reported a figure (19%)
5. 681K to 10K: 68 of 602 brokers that reported a figure (11%)68 of 602 brokers that reported a figure (11%)
6. 7910K to 100K: 79 of 602 brokers that reported a figure (13%)79 of 602 brokers that reported a figure (13%)
7. 36100K to 1M: 36 of 602 brokers that reported a figure (6%)36 of 602 brokers that reported a figure (6%)
8. 5Over 1M: 5 of 602 brokers that reported a figure (0.8%)5 of 602 brokers that reported a figure (0.8%)

Deletion requests received in the year

1. 392None: 392 of 603 registered data brokers (65%)392 of 603 registered data brokers (65%)
2. 1541: 154 of 603 registered data brokers (26%)154 of 603 registered data brokers (26%)
3. 312: 31 of 603 registered data brokers (5.1%)31 of 603 registered data brokers (5.1%)
4. 153: 15 of 603 registered data brokers (2.5%)15 of 603 registered data brokers (2.5%)
5. 114 or more: 11 of 603 registered data brokers (1.8%)11 of 603 registered data brokers (1.8%)

Sensitive data categories collected, out of ten

1. HIPAA (health information)29 4.8%29 of 603 registered data brokers (4.8%)
2. Gramm-Leach-Bliley Act (financial data)20 3.3%20 of 603 registered data brokers (3.3%)
3. Fair Credit Reporting Act (consumer reports)17 2.8%17 of 603 registered data brokers (2.8%)
4. California medical privacy law (CMIA)6 1%6 of 603 registered data brokers (1%)
5. California insurance privacy law (IIPPA)1 0.2%1 of 603 registered data brokers (0.2%)

1. United States564 94%564 of 603 registered data brokers (94%)
2. United Kingdom12 2%12 of 603 registered data brokers (2%)
3. Canada10 1.7%10 of 603 registered data brokers (1.7%)
4. Germany3 0.5%3 of 603 registered data brokers (0.5%)
5. Israel2 0.3%2 of 603 registered data brokers (0.3%)
6. Singapore2 0.3%2 of 603 registered data brokers (0.3%)
7. 10 other countries10 1.7%10 of 603 registered data brokers (1.7%)

1. California126 22%126 of 564 US-based registered data brokers (22%)
2. New York84 15%84 of 564 US-based registered data brokers (15%)
3. Florida48 8.5%48 of 564 US-based registered data brokers (8.5%)
4. Illinois32 5.7%32 of 564 US-based registered data brokers (5.7%)
5. Texas32 5.7%32 of 564 US-based registered data brokers (5.7%)
6. Massachusetts29 5.1%29 of 564 US-based registered data brokers (5.1%)
7. Virginia23 4.1%23 of 564 US-based registered data brokers (4.1%)
8. Delaware21 3.7%21 of 564 US-based registered data brokers (3.7%)
9. Georgia21 3.7%21 of 564 US-based registered data brokers (3.7%)
10. New Jersey15 2.7%15 of 564 US-based registered data brokers (2.7%)