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Which privacy rights do people use most with data brokers?

Registered data brokers reported 91.2 million requests to opt out of the sale or sharing of personal data, more than any other kind, and 57.9 million requests to delete it.

Source: 2026 California Data Broker Registry, California Privacy Protection AgencyUpdated October 15, 2026

  1. Opt out of sale or sharing91.2M91,151,077 requests
  2. Delete personal data57.9M57,891,383 requests
  3. Limit use of sensitive data30.3M30,294,938 requests
  4. Know what is collected4.29M4,292,849 requests
  5. Know what is sold or shared2.81M2,813,295 requests
Chart: DeepSearch, CC BY 4.0. Data: California Privacy Protection Agency, registry file published July 29, 2026.

Key findings

  • Cuebiq Group, LLC alone reported 26.3 million opt-out requests (29%) and 26.3 million deletion requests (45%).
  • Requests to see what a broker holds were far rarer: 4.3 million to know what is collected and 2.8 million to know what is sold or shared.

The data

Which privacy rights do people use most with data brokers?
CategoryRequests
Opt out of sale or sharing91,151,077
Delete personal data57,891,383
Limit use of sensitive data30,294,938
Know what is collected4,292,849
Know what is sold or shared2,813,295

How we made this chart

Data brokers that operated in California in 2025 had to register with the California Privacy Protection Agency (CalPrivacy) in 2026. The registration form asks each one the same questions, and CalPrivacy publishes every answer.

Each broker reports how many requests of each kind it received under the California Consumer Privacy Act. We added the totals across all registrations.

Affiliated registrations that repeat identical totals for every request type are counted once, so a group's figures are not added up several times.

Limits to keep in mind:

  • Every figure is self-reported by the broker on its registration. CalPrivacy publishes the answers as filed, and DeepSearch has not audited them.
  • Totals are dominated by a few very large reporters, and automated opt-out signals can count as requests.

Embed this chart

Interactive

<iframe src="https://deepsearch.app/data/data-broker-privacy-requests-by-type/embed" title="Which privacy rights do people use most with data brokers?" width="100%" height="360" style="border:0;max-width:760px" loading="lazy"></iframe>
<p>Chart: <a href="https://deepsearch.app/data/data-broker-privacy-requests-by-type">DeepSearch</a>. Source: 2026 California Data Broker Registry.</p>

Image

<figure style="margin:0">
  <a href="https://deepsearch.app/data/data-broker-privacy-requests-by-type"><img src="https://deepsearch.app/data/data-broker-privacy-requests-by-type/chart.png" alt="Which privacy rights do people use most with data brokers? Registered data brokers reported 91.2 million requests to opt out of the sale or sharing of personal data, more than any other kind, and 57.9 million requests to delete it." width="1200" height="675" style="max-width:100%;height:auto" loading="lazy"></a>
  <figcaption>Chart: <a href="https://deepsearch.app/data/data-broker-privacy-requests-by-type">DeepSearch</a>. Source: 2026 California Data Broker Registry.</figcaption>
</figure>

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Cite this chart

DeepSearch. (October 15, 2026). Which privacy rights do people use most with data brokers? DeepSearch Data. https://deepsearch.app/data/data-broker-privacy-requests-by-type

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