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Which data brokers received the most deletion requests?

Cuebiq Group, LLC reported 26.3 million deletion requests, 45% of the 57.9 million reported by every registered broker.

Source: 2026 California Data Broker Registry, California Privacy Protection AgencyUpdated October 15, 2026

  1. Cuebiq Group, LLC26.3M 26,285,436 of 57,891,383 deletion requests reported by all registered brokers (45%)
  2. Azira, LLC5.04M 5,042,679 of 57,891,383 deletion requests reported by all registered brokers (8.7%)
  3. Uplead LLC4.06M 4,063,777 of 57,891,383 deletion requests reported by all registered brokers (7%)
  4. Peoplewhiz, Inc2.57M 2,569,965 of 57,891,383 deletion requests reported by all registered brokers (4.4%)
  5. Fifty Technology Ltd1.15M 1,145,868 of 57,891,383 deletion requests reported by all registered brokers (2%)
  6. Focus USA, Inc.966K 965,924 of 57,891,383 deletion requests reported by all registered brokers (1.7%)
  7. Fourleaf LLC954K 953,753 of 57,891,383 deletion requests reported by all registered brokers (1.6%)
  8. Cybba Inc.933K 933,375 of 57,891,383 deletion requests reported by all registered brokers (1.6%)
  9. Semcasting, Inc.933K 932,924 of 57,891,383 deletion requests reported by all registered brokers (1.6%)
  10. Share Local Media, Inc.892K 892,395 of 57,891,383 deletion requests reported by all registered brokers (1.5%)
Chart: DeepSearch, CC BY 4.0. Data: California Privacy Protection Agency, registry file published July 29, 2026.

Key findings

  • These ten brokers account for 76% of all reported deletion requests.
  • 5 brokers reported more than a million deletion requests each.
  • Exact figures: Cuebiq Group, LLC 26,285,436; Azira, LLC 5,042,679; Uplead LLC 4,063,777; Peoplewhiz, Inc 2,569,965; Fifty Technology Ltd 1,145,868; Focus USA, Inc. 965,924; Fourleaf LLC 953,753; Cybba Inc. 933,375; Semcasting, Inc. 932,924; Share Local Media, Inc. 892,395.

The data

Which data brokers received the most deletion requests?
CategoryRequestsShare
Cuebiq Group, LLC26,285,43645%
Azira, LLC5,042,6798.7%
Uplead LLC4,063,7777%
Peoplewhiz, Inc2,569,9654.4%
Fifty Technology Ltd1,145,8682%
Focus USA, Inc.965,9241.7%
Fourleaf LLC953,7531.6%
Cybba Inc.933,3751.6%
Semcasting, Inc.932,9241.6%
Share Local Media, Inc.892,3951.5%

Shares are of 57,891,383 deletion requests reported by all registered brokers.

How we made this chart

Data brokers that operated in California in 2025 had to register with the California Privacy Protection Agency (CalPrivacy) in 2026. The registration form asks each one the same questions, and CalPrivacy publishes every answer.

Each broker reports how many requests to delete personal information it received in the year, and how it handled them. We ranked the reported totals.

Affiliated registrations that repeat identical totals for every request type are counted once, so a group's figures are not added up several times.

Limits to keep in mind:

  • Every figure is self-reported by the broker on its registration. CalPrivacy publishes the answers as filed, and DeepSearch has not audited them.
  • A request counts wherever it arrived. Automated opt-out signals and bulk requests filed by services on people's behalf can make one broker's total very large.

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<p>Chart: <a href="https://deepsearch.app/data/data-brokers-most-deletion-requests">DeepSearch</a>. Source: 2026 California Data Broker Registry.</p>

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<figure style="margin:0">
  <a href="https://deepsearch.app/data/data-brokers-most-deletion-requests"><img src="https://deepsearch.app/data/data-brokers-most-deletion-requests/chart.png" alt="Which data brokers received the most deletion requests? Cuebiq Group, LLC reported 26.3 million deletion requests, 45% of the 57.9 million reported by every registered broker." width="1200" height="675" style="max-width:100%;height:auto" loading="lazy"></a>
  <figcaption>Chart: <a href="https://deepsearch.app/data/data-brokers-most-deletion-requests">DeepSearch</a>. Source: 2026 California Data Broker Registry.</figcaption>
</figure>

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Cite this chart

DeepSearch. (October 15, 2026). Which data brokers received the most deletion requests? DeepSearch Data. https://deepsearch.app/data/data-brokers-most-deletion-requests

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